FOX International Asia refocuses on northern region
| 22 August 2015
Looking to maximise business opportunities within a key region, FOX International Channels (FIC) Asia has unveiled a new strategy to focus on Japan and Korea, with an additional nod to China.
For the latter it will ramp up investment in production of Chinese content, with a particular focus on mainland China.
The pay-TV firmís senior management overseeing North and South-east Asia will be restructured from 1 September to best align with these objectives. Joon Lee will move into a new role focused on driving growth initiatives in Japan and Korea as well as increasing FIC's share of the growing opportunities in original Chinese production as executive vice president, North Asia & head of original productions - mainland China. Simeon Dawes will take on the additional territory of Hong Kong & South-east Asia where he will be responsible for the region's P&L. He will continue to oversee FIC's Middle East business as well as ad sales across Asia Pacific.
Commenting on the executive team changes, Zubin Gandevia, president of FIC Asia Pacific & Middle East, said, "Japan and Korea are two of the biggest media markets in our footprint. In view of recent strategic partnerships we've forged in both countries, including with JTBC to launch JTBC3 FOX Sports in Korea and with Avex in Japan as part of an OTT offering, we see massive potential for further growth in these markets. Joon's unique combination of experience - his familiarity with our businesses in both countries plus his proven leadership and creativity - will be invaluable in helping us to dive deeper in these markets."