Less than half of rural Peruvians have TV


Juan Fernandez Gonzalez

| 22 August 2015

As Peru's pay-TV industry shows growth and the country prepares for its analogue switch-off, a surprising report shows that only five in 10 rural Peruvians have access to TV.

According to the figures published by Peru's Instituto Nacional de Estadística e Informática (INEI), 87% of Peruvians watch TV, but the average hides the unequal access to technology across the country. While in the urban areas around Lima, Arequipa and Trujillo almost everybody (97%) has a TV or, at least, access to one, the percentage drops to 53% among rural residents.

Peru's districts with the highest penetration are Lambayeque (97.6%), Tacana (97.5%) and Ica (97.1%), while 98.8% of people living in Lima's metropolitan area and 98.2% in Callao's province have access to TV.

Unequal penetration has also been reported for pay-TV; however, the industry is growing steadily and recently reached 1.5 million subs in a very concentrated market led by Telefónica's Movistar TV.