A+E Networks UK has appointed Adrian Pilkington senior VP, distribution strategy, effective September 1.

In what is a newly created role, he will oversee the strategic planning and execution of branded channel and digital distribution across the UK, Nordic, the Benelux and CEEMEA. He will also be responsible for developing A+E Networks UK’s high-growth corporate strategy with COO Nicolas Eglau, to whom he will report.

The announcement follows the recent appointment of Eglau as COO and the promotion of Heather Jones to senior VP, content and creative. Both report to Dean Possenniskie, MD, EMEA for A+E Networks, along with Karl Burnett, VP, human resources.

According to Possenniskie, “we are continuing to build a first class management team at A+E Networks UK to drive the growth of our brands and business.

“Distribution and Strategy is a key element to our future success and growth plans, and I am delighted to bring an executive of Adrian’s calibre and experience to lead this area of our business.”

Pilkington joins A+E Networks UK from Sky, where he served as director of partner channels for the past five years. He was responsible for Sky’s commercial partnerships with over 60 retailed channels, fronting strategic initiatives such as Sky’s HD, Sky Go, and more recently the NOW TV partner channel launch program.

Prior to joining Sky’s channels & operations team, Phe was responsible for the launch and management of Sky’s interactive business.

Commenting on his appointment, Pilkington said: “I’m delighted to be joining the A+E Networks UK management team at such an exciting time. The company has raised its ambitions across all territories and it’s a privilege to be part of this new challenge.”