HBO is to launch in the Portuguese market on September 1.

The Game of Thrones producer made the announcement through a video on YouTube and a countdown website. The move comes ahead of the debut of Netflix in Portugal.

No further details have been given as to the launch, but eagle-eyed observers note that the website is registered to NOS Lusomundo.

HBO is already available in the Nordic market, but in the UK, Germany and Italy it has an output deal with Sky, with content distributed on Sky Atlantic.