SoftBank and Netflix Japan announce partnership


Fay Sutton

| 24 August 2015

Japanese mobile provider SoftBank has teamed up with Netflix to offer a fully integrated Netflix experience, including billing, when Netflix Japan launches on 2 September.

Under the agreement, SoftBank customers will be able to sign up for Netflix at SoftBank shops, major electronics retailers, via the SoftBank website and via SoftBank call centres without filling out payment information, with Netflix's monthly fee added to their bill. In addition, SoftBank will begin pre-installing the Netflix app on its smartphones after October 2015.

Netflix has also announced monthly pricing for the Japanese market as follows: Basic Plan - single-stream standard definition for 650 JPY (3.40); Standard Plan - two-stream high definition for 950 JPY (5); and Premium Plan - four-stream 4K Ultra HD family plan for 1,450 JPY (7.60).