HOOQ inks content deal with Shemaroo


Rebecca Hawkes

| 25 August 2015

Asian video-on-demand (VOD) service HOOQ has sealed a deal to distribute Bollywood content from Shemaroo's vast content library of films, TV series and fitness videos.

The subscription VOD (SVOD) service, owned by Singtel, Sony Pictures Television and Warner Bros, launched in India in May 2015. HOOQ will now add 30,000 hours of Shemaroo content to that already on offer from Yash Raj Films, among others.

Shemaroo's catalogue includes the titles Hunterrr, The Dirty Picture, Ishqiya, Don, Kaalia, Khuda Gawah, Mughal-E-Azam, Nukkad, Shilpa's Yoga and Bipasha's Fit & Fabulous.

"Partnering with Shemaroo Entertainment, one of the largest content houses in the country, will no doubt strengthen our ever-growing catalogue. We aim to satisfy the entertainment needs of the Indian consumers by ensuring that they continue to enjoy the largest and best catalogue of Hollywood and Indian content for only Rs199 per month," said Peter Bithos, CEO, HOOQ.

Director of Shemaroo Entertainment Jai Maroo added: "We are excited to partner with HOOQ for Indian content. With increasing numbers of devices and users, the consumption of content on these platforms will certainly see an upward swing. We believe that services like this will catalyse consumers' shift towards premium paid services and thus will ultimately benefit content owners like us. The deal affirms our focus to deliver quality content to our consumers on a variety of media and a network of their choice."

As well as offering VOD, subscribers can download up to five of their favourite Hollywood movies to watch at a later time, a feature HOOQ says differentiates the service from its competitors.