4K 4Charity Fun Run sponsorship and participant numbers run on



| 25 August 2015

As IBC comes ever closer, the value and participant levels of the event's 4K 4Charity Fun Run are becoming ever higher.

Taking place at this year's IBC on Saturday 12 September 2015, the 4K 4Charity Fun Run Series commemorates major Ultra HD achievements by the global media and entertainment industry and the technology vendors who support it.

Elemental Technologies, together with co-founding sponsor Ericsson, is using the 4K 4Charity Fun Run to raise funds for CARE. The organisation aims to fight global poverty and focusing on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity and protect natural resources.

As of 24 August 2015, the Corporate Challenge Leaderboard Standings for the 4K 4Charity Fun Run showed that there were 61 companies participating with 136 registered participants. Registration donations currently stand at 3,505 with corporate sponsorship donations at 21,600.

Elemental Technologies is currently ahead of the pack when it comes to registration donations with 695, followed by NTT Electronics Corporation (180), Rovi (160), V-Nova (160) and Dolby (145).

Elemental has also provided the lion's share of runners for the event (16). NTT has called up nine and V-Nova one two fewer, five from both Dolby and Tektronix.

Rapid TV News is a proud media partner of the 4K 4Charity Fun Run and will be participating in the event.

To register go to 4K4Charity.com.