Amazon Prime launches HDR Ultra HD content



| 25 August 2015

Needing to keep raising the bar as it battles it out with the likes of Netflix and Hulu, Amazon has revealed that it will now offer high dynamic range (HDR) content to members of its Prime service in the UK, Germany, Austria and the US.

Amazon has been offering blockbuster films, TV shows and Amazon Original series to Prime members and customers in 4K/Ultra HD over recent months. HDR brings to 4KTV screens greater contrast, brighter colours, enhanced shadow details and distinct highlights to make images appear vivid, rich and more life-like.

Amazon Prime Such members will be able to stream such online video content at no additional cost. The first titles available are season one of Mozart in the Jungle as well as the pilot episode of the upcoming comedy series, Red Oaks. The company added that additional titles in HDR and **** expanded device compatibility can be expected later in 2015 as it continues to work with Hollywood studios, technology firms and global consumer electronics companies to expand the Amazon HDR experience.

"HDR provides a truly stunning visual experience and we're excited that our original series, Mozart in the Jungle and the pilot episode of Red Oaks are the first titles to be made available in the unmatched picture quality," commented Jay Marine, VP Amazon Instant Video EU. "We can't wait for Prime members to watch and re-watch these titles, and look forward to adding even more in HDR for all our customers to enjoy this year."

"It's been a great year for Mozart in the Jungle," added its producer Roman Coppola. "Now, having the first season available for fans in an upgraded visual experience is exciting—the enhanced quality makes every scene look even better and we hope it's something that our viewers really enjoy."