Telemundo takes note of Latin music scene
Juan Fernandez Gonzalez
| 26 August 2015
Along with other Hispanic networks in the US, Telemundo is aiming to increase engagement through Latin music and celebrities, and is preparing to broadcast the first edition of the Latin American Music Awards.
Telemundo will air the two-hour show, featuring performances by chart-topping talent in both English and Spanish, from the Dolby Theatre in Hollywood on Thursday 8 October, along with a one-hour red carpet pre-show special.
Nominees for the awards will be announced next week after which fans from the US and Puerto Rico can place their votes.
Created in 1974 by Dick Clark, the American Music Awards is one of the biggest music shows in the world, watched in more than 160 countries. Its sister show, the Latin American Music Awards, nominates artists based on factors including (but not limited to) sales, airplay, streaming and social activity tracked by Billboard through its data partners Nielsen Music and Next Big Sound.
Voting for the awards will be powered by Telescope Inc, a measurement company for audience participation and consumer engagement for live television.
Information about the voting process and this year's event can be found at LatinAMAs.com, and via #LatinAMAs.