LATAM connected screen numbers to double within three years
Juan Fernandez Gonzalez
| 26 August 2015
In a region of delayed digitalisation and slow technology penetration, there are great expectations for the five largest Latin American countries - Argentina, Brazil, Chile, Colombia and Mexico - in the coming years as the number of connected screens is set to double and 4K TVs will exceed one million units before 2018.
Research published by Dataxis focusing on these markets estimates that in 2018 there will be a total of 135.5 million digital, 120.9 million HD, 58.5 million connected and 1.3 million 4K installed TV sets. Digital and HDTV sets will become the new standard by then, while connected and 4K TV sets will become the new premium products.
The current scenario already provides figures supporting such growth, as by Q4 2014 there was a total of 78.3 million digital screens, 75.8 million HD-ready, 24.8 million smart TVs and 60,900 4K TV sets installed.
As for the mobile segment of the multiscreen market, there was a total of 300,000 installed smartphones in these same markets in 2006, and that figure grew to 56.5 million in 2010. Dataxis estimates that there will be a total of 227.4 million smartphones installed by 2019, a 302% increase compared to 2010.
In 2010, 12.5 million smartphones were sold, and this figure grew by 778% to 109.8 million in 2014. According to Dataxis, 137.8 million smartphones will be sold in 2018, a 26% increase when compared to 2014.
The same trend appears in the tablets segment, with 140,000 tablets installed in 2006, 27.6 million in 2010, and 62.9 million estimated for 2018.