Comcast calls for proposals for two Hispanic-owned networks
Juan Fernandez Gonzalez
| 27 August 2015
Comcast Cable is now accepting proposals for two Hispanic-American-owned, independent English-language networks which will launch in selected Comcast markets by January 2017.
The announcement is part of the company's commitment to launch ten independently owned and operated networks as part of a series of public interest commitments made by Comcast in connection with the NBCUniversal transaction completed in 2011. Of the ten networks, four will be majority African-American-owned, two will be operated by Hispanic-American programmers, two will be substantially Hispanic-American-owned, and two will be independent.
These criteria were established based on several agreements Comcast entered into with leading diversity organisations in 2010. Since then, five independent networks have already successfully launched, including ASPiRE, BabyFirst Americas, BBC World News, El Rey and REVOLT.
"We are committed to delivering programming that reflects the interests of our customers and are eager to review many innovative network proposals with the potential to bring new and exciting content to our customers," said Greg Rigdon, executive VP, content acquisition, Comcast Cable.
Criteria for selecting the two Hispanic-American-owned networks include: content; whether the network is fully financed; whether the network's ownership group(s) are well established, have relevant experience and are substantially owned by Hispanic Americans; whether the network is already launched and has existing MVPD distribution; price; and whether the network and its potential carriage provide value to Comcast and its customers.
Comcast will accept proposals for every major genre. Applicants must submit their proposal by 9 October 2015. Terms and conditions are available on Comcast's corporate website.