Australia's NRL selects Wazee Digital for content management


Rebecca Hawkes

| 27 August 2015

The National Rugby League (NRL) in Australia has teamed up with Wazee Digital to provide content management, metadata and distribution services in a multi-year deal.

Access to match day action will be given to the 16 NRL teams and approved organisations across multiple locations through cloud-based connectivity.

At the end of each match, metadata rich content will be archived and made available to all NRL approved users, in addition to providing full visibility and access to NRL archives. Users will be able to search and preview video and photo archives.

"Working with Wazee will further provide us with a scalable solution and dynamic archiving options, strengthening our future growth initiatives," said Nigel Naseby, NRL films manager.

The deal follows the recent implementation of Wazee Digital's Core platform technology at the US Tennis Association (USTA).

Harris Morris, CEO, Wazee Digital, added: "We continue to see high demand from key sporting organisations both at home in the United States and internationally, who recognise the appetite of consumers to dive a little deeper into the background of players or who want on-demand access to stats and data. We have developed a customised tool set focused on delivering metadata rich content back to the content owners with speed and accuracy at the heart of our offering.

"We are delighted to be working with the NRL and look forward to rolling out this solution to their network of teams, broadcasters and partners."