ContentWise, Babeleye set sights on MEA


Rebecca Hawkes

| 27 August 2015

ContentWise and Babeleye have combined forces to provide an integrated personalised TV product for pay-TV operators in the Middle East and Africa (MEA).

Babeleye's multilingual metadata platform will be integrated with ContentWise software and tools to deliver search, discovery and recommendations for local, and in particular, Arabic content for viewers in the region.

"ContentWise is one of the leading personalisation offerings for multiscreen TV and we are happy to have integrated with its solutions and support the company as it delivers personal user experiences for the growing MEA market," said Lasse Schmidt, sales director, Babeleye.

"Our partnership not only benefits local viewers, but it also means TV providers across the region will be able to get the very best of Babeleye and ContentWise technologies in one, ready to use platform."

Paolo Bozzola, CEO, ContentWise added: "As one of the fastest growing pay-TV markets, the MEA region is a key market for us as we continue to expand globally.

"The Babeleye metadata platform, which will work alongside our new Knowledge Factory engine, will extract the maximum value from data, and will ensure that we help operators and TV providers make the most of their metadata."