FremantleMedia secures Sky Italia as home for X Factor, Got Talent
Juan Fernandez Gonzalez
| 29 August 2015
There will be four more years for X Factor and three more years for Italia's Got Talent, as FremantleMedia has extended its contract with Sky Italy to keep both talent shows on air.
The pay-TV platform will continue to broadcast two of Italy’s most successful formats and flagship shows of Sky’s entertainment offer until 2018.
This new deal with FremantleMedia means Sky will broadcast three more X Factor series, in addition to the much anticipated new season, which is premiering on 10 September on Sky Uno HD, and two new series of Italia's Got Talent, on top of next season, which has been already confirmed and is due to start in March 2016.
“This new deal with FremantleMedia allows us to guarantee that Sky's subs receive unequalled access to brand new series with many enhanced features for two of Italy's favourite shows,” commented Andrea Zappia, CEO Sky Italia. “We strongly believe these exciting new series will be well received by fans from both shows but will also broaden the appeal to attract new audiences and fans”.
“This deal cements our long-standing relationship with Sky Italia. We have a thriving creative partnership with Sky and a shared ambition to make our shows bigger and better and to find new ways of engaging audiences”, added Cecile Frot-Coutaz, CEO FremantleMedia.
Sky's version of X Factor has grown by an average 44% year-on-year based on audience. During the last series, the cumulative interactive votes were 27 million and the tweets for the global conversation during the 2014 series were 2.4 million.
The first Sky-branded Italia's Got Talent series performed exceptionally well, with its premiere averaging over 1.1 million viewers. The show, watched by one million average viewers every Thursday on Sky Uno, established approximately 2 million average viewers in all per episode over the next 7 days.