Broadcast industry ups the pace for 4K 4Charity Fun Run



| 30 August 2015

As the starting line gets near, the sponsorship and participant levels for the 4K 4Charity Fun Run are becoming ever higher.

Taking place at this year's IBC on Saturday 12 September 2015, the 4K 4Charity Fun Run Series commemorates major Ultra HD achievements by the global media and entertainment industry and the technology vendors who support it.

Elemental Technologies, together with co-founding sponsor Ericsson, is using the 4K 4Charity Fun Run to raise funds for CARE. The organisation aims to fight global poverty and focuses on community-based efforts to improve basic education, end gender-based violence, provide healthcare and nutrition, increase access to clean water and sanitation, expand economic opportunity and protect natural resources.

As of 28 August 2015, the Corporate Challenge Leaderboard Standings for the 4K 4Charity Fun Run showed that there were 74 companies participating with 229 registered participants. Registration donations currently stand at 5,680 with corporate sponsorship donations at 21,600.

Elemental Technologies is currently ahead of the pack when it comes to registration donations with 829, followed by EVS straight in over the last week with 420. The rest of the pack is led by Aspera (350), Host Broadcast Services (260) and V-Nova (240).

EVS has also pipped Elemental with runners for the event, 21 compared with 19. Host Broadcast Services has 13 runners, one more than V-Nova. Aspera has ten so far.

Rapid TV News is a proud media partner of the 4K 4Charity Fun Run and will be participating in the event. To register go to