The Serbian station Moja TV has entered into a strategic partnership with the Adria Media Group.

According to Danas, quoting an announcement by the stationís management team, Moja TV says that through the cooperation it has further strengthened its position in the media scene, both in Belgrade and Serbia as a whole.

However, Kurir reports that the deal between the parties has seen Moja TV actually acquired by the Adria Media Group.

It adds that Moja TV will now be rebranded Kurir TV. Adria Media Groupís interests include Kurir, which is a national newspaper, along with numerous weekly and monthly magazines.