Vubiquity, a provider of premium content services, has acquired Juice Worldwide, effective immediately.

As one of the world’s top OTT certified and preferred encoding houses and digital delivery agents, Juice Worldwide’s services will bolster Vubiquity’s network of content providers, now reaching top brands including iTunes, Netflix, Amazon and Google Play.

The deal is a significant next step in Vubiquity s mission to expand its premium content services and global distribution capabilities by providing more content to consumers. Through the acquisition, VUBIQUITY will now be the only B2B premium content services provider to license and deliver through every media vertical including cable, satellite, telco, wireless and OTT.

“We are extremely pleased to welcome Juice into the Vubiquity family,” said Darcy Antonellis, CEO of Vubiquity.

“Leveraging Juice’s leading OTT and digital suite of services and its established presence in key international territories creates terrific value for our network of hundreds of content and service providers.”

“Vubiquity’s innovative solutions and strategic approach will leverage Juice’s preferred digital and OTT services,” said Andrew Buck, CEO of Juice Worldwide.

“We’re excited to work with Vubiquity to monetise their media partners’ content in this first-ever end-to-end offering.”