Win Sports goes over-the-top across Colombia
Juan Fernandez Gonzalez
| 01 September 2015
Following a major distribution agreement, DirecTV-owned sports network Win Sports is to be added to Telefónica's over-the-top (OTT) platform, Movistar Video, for all subscribers in Colombia.
According to Dataxis' NexTV LATAM, Movistar Colombia will deliver Win Sports on connected devices, taking all Colombian football games online, as the network owns the rights for La Liga, the Torneo and the Copa Águila.
Although Movistar Video is commonly offered as a complement to Telefónica's convergent packages, it also works as a standalone platform, providing more distribution opportunities for Win Sports, which launched in 2012.
The network recently increased its target audience by more than five million potential viewers in Colombia by inking a multi-operator agreement with América Móvil's Claro TV, UNE-Tigo and Movistar TV. Indeed, Claro and UNE-Tigo are also delivering the network online, although the service can't be subscribed to independently.