Telekom Srbija’s IPTV platform mts TV has added the SVOD service to its offer.

Commenting on the development, Sanja Bozic Ljubicic, CEO of Pickbox, said: “For over a year now we have been developing our platform on all fronts. We listen to our users’ wishes and we’re working hard to make Pickbox available on as many platforms as possible through the region.

“We are extremely proud to find a great partner in (Serbian Telekom) and we believe that this collaboration will provide another convenient way to watch shows and movies and will bring our premium shows and films to people throughout all of Serbia.” was launched in May 2014 in Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Macedonia and Montenegro.

Available through iOS and Android operated devices, as well as its web and smart TV app, Pickbox offers its subscribers content subtitled in four languages from ABC Studios, the BBC, CBS, Disney, ITV, MGM and Sony.