Pete Flamman has joined Viacom International Media Networks (VIMN) Northern Europe as senior vice president brands.

In the newly created position, Flamman will be responsible for the brand strategy and operative management of VIMN’s whole brand portfolio including core brands MTV, Nickelodeon, Comedy Central, VIVA, Spike and Paramount from September 2015.

His responsibilities will include acquisitions & content operations, programming as well as creative und brand development. Flamman will report directly to Magnus Kastner, executive vice president and managing director of VIMN Northern Europe.

Flamman previously worked at Turner Broadcasting for 14 years, most recently as senior vice president and chief operating officer for Europe, the Middle East and Africa and also held the position of managing director of Turner’s kids brands.