Poland’s Cyfrowy Polsat has entered into a partnership to co-develop solutions for the delivery of advanced TV services.

They will combine their technologies and engineering expertise to deliver compelling, personal TV experiences built on ADB’s newly launched ConnectedOS cloud platform and high quality set-top boxes produced by Cyfrowy Polsat.

Cyfrowy Polsat will integrate ADB’s innovative Connected Solutions and Personal TV software into its own manufactured set-top-box range. At the same time, ADB will incorporate the Cyfrowy Polsat set-top-boxes into its end-to-end solutions for Personal TV.

Commenting on the partnership, Dariusz Dzialkowski, CTO, Cyfrowy Polsat, said: “Our aim is to deliver the most attractive and highest quality service and that’s why we are continually innovating to extend our consumer offering while meeting all our business needs.

“ADB is a renowned global player with great local knowledge. Our partnership with ADB will help us to give our customers an enhanced TV experience that will meet their TV anytime, anywhere needs. On the other hand, Cyfrowy Polsat, with its deep knowledge of the pay-TV market, brilliant business results and long-term experience in the production of pay-TV set-top boxes, will support ADB in the development of its innovative solutions.”

Peter Balchin, CEO of ADB, added: “In the new Connected Age, it is more important than ever to be able to rapidly deliver solutions that meet consumer demand, but also increase ARPU and reduce churn for operators and service providers.

“Our expertise, combined with our Connected Solutions, positions us as a great partner in the digital TV market. We are excited to be continuing our working relationship with Cyfrowy Polsat, and enabling compelling, personal TV experiences supported by Cyfrowy Polsat’s state-of- the-art hardware.”

The ADB ConnectedOS platform will be launched at IBC 2015, where ADB can be found at Stand 4.B52.