ESPN takes all LATAM signals to HD, unifies brands
Juan Fernandez Gonzalez
| 02 September 2015
Aiming to reorganise its various Latin American feeds, ESPN is rebranding most of its sports networks in the region and unifying its products under similar names, at the same time as it starts to offer all channels in high definition (HD).
espnhdRolling out this week, ESPN will rename its networks across Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, but the Brazilian feed will remain the same.
The US-based sports network will have five channels in each country, namely ESPN, ESPN2 (formerly ESPN+ in South America), ESPN3, ESPN+ (replacing ESPN HD) and ESPN Extra as a premium extra network.
While rebranding its feeds, ESPN will also deploy new broadcasting equipment in order to start airing HD 24/7 across all its networks through a compression MPEG-4 system by December 2015, as well as through its streaming service ESPN Play.