Amazon has introduced a new feature to its Prime Video service that allows members in the United States, UK, Germany and Austria to download content direct to their devices.

Included are iPhones, iPads, Android phones, tablets and Fire units.

Amazon says it’s the first streaming service to offer such a feature, ahead of Netflix and the US Hulu, though similar functionality has been available on Sky Go for some time.

It means customers can continue to view content regardless of whether they have a live internet connection.

“There’s no doubt that the way people watch entertainment is changing—anytime, anywhere viewing is important and we are excited to provide our Prime members with offline viewing capabilities on iOS and Android platforms starting today,” stated Jay Marine, Vice President of Digital Video at Amazon EU. “We are proud to be the first and only online subscription streaming service that enables offline viewing—on holiday, in a car, at the beach, on a plane, wherever our Prime members want to watch they can, regardless of internet connection.”

The iOS app has been updated to include Prime Video downloads while the Android version has been given a complete refresh.