Singtel taps ThinkAnalytics for IPTV search and recommendation


Michelle Clancy

| 03 September 2015

Singtel is using ThinkAnalytics' personalised search and recommendations engine across more than 120 linear channels and on-demand libraries to enhance its IPTV service.

Singtel TV's 400,000-plus subscribers can access personalised recommendations in multiple languages via the set-top box (STB) and companion TV GO apps.

A cloud-based deployment, ThinkAnalytics' IPTV platform is pre-integrated with Ericsson Mediaroom at Singtel. The recommendations are available within the electronic programme guide on STBs and on the Singtel TV GO apps for iOS and Android devices, giving subscribers a superior, personalised Mediaroom experience without having to login or identify themselves.

"The deployment of our recommendations engine on Singtel TV involved unique technical requirements, including integration with Ericsson Mediaroom and support for multiple languages in the electronic programme guide," said Singapore-based Chris Yap, who heads up ThinkAnalytics' operations in Asia Pacific. "As well as using personalised recommendations and intelligent search to encourage subscribers to watch more content across more channels, our software helps customers to drive up ARPU. We are now working closely with Singtel to support the next phase of its strategy."

ThinkAnalytics' Asia Pacific operations now include Singapore, Hong Kong and Pune, India.