Anvato powers TV everywhere for Scripps


Michelle Clancy

| 03 September 2015

Anvato has announced that it is powering live TV everywhere offerings for the Scripps Networks Interactive brands HGTV, Food Network, Travel Channel, Cooking Channel and DIY Network.

Anvato's Media Content Platform (MCP) delivers live streaming on brand-specific websites, with dynamic ad insertion (DAI) capabilities on desktop, mobile and connected devices. This multi-platform launch allows audiences to authenticate with their cable, satellite service providers (MVPDs) and then watch a round-the-clock stream. Local ad breaks are dynamically targeted per MVPD for each user.

"Anvato has greatly simplified the process of deploying our TV brands to screens anywhere and everywhere, and helped us optimise advertisements with dynamic insertion of relevant ads for each authenticated user," said Alix Baudin, senior vice president and general manager, digital product and operations at Scripps Networks Interactive. "Anvato's platform and comprehensive toolset provides a compelling, rich TV everywhere experience for our viewers."

"Scripps Networks Interactive is launching exciting new capabilities that put user experience first," added Alper Turgut, CEO at Anvato. "Our server-side ad insertion eliminates spinning wheels, ad-blockers and delivers truly seamless viewing experiences on all platforms while maximizing monetisation. Many of the industry's leading content providers continue to turn to Anvato for their TV everywhere services, thanks to our truly comprehensive, extremely scalable, and easy to manage software platform. Anvato not only makes it possible to deliver high quality live TV on any screen, but also enables monetisation and advanced features such as social syndication."

Viewers can watch the live linear products on each brand's respective website.