du adds Starz Play to VOD content


Rebecca Hawkes

| 04 September 2015

UAE telco du is now offering subscribers a host of HD content from Starz Play to view on five digital devices for one monthly subscription.

Customers subscribing to Starz Play Arabia via du mobile billing will receive a two-month free trial period, after which the usual subscription fee of AED49 per month will apply. Customers can be billed for the service directly through their du pre-paid or post-paid line.

"With the convergence of screens and content, it is our responsibility to ensure that our customers have the choice of the very best in content, when and where they want it, and on the screen of their choice. Our collaboration with Starz Play opens up new avenues of viewing choices, empowering a true TV anytime, anywhere experience powered by our seamless connectivity," said Fahad Al Hassawi, chief commercial officer, du.

Starz Play Arabia launched in the Middle East in April 2015.

"Starz Play Arabia offers the future of smart entertainment and its partnership with du, a trusted and innovative telecom operator, marks a significant milestone in satisfying the rapidly increasing consumption of on-demand video content via multiple mobile platforms across the region. Through the option of a consolidated bill, we are empowering customers with an easy and secure payment option," said Maaz Sheikh, president, Starz Play Arabia.