Hulu offers ad-free subscription option


Michelle Clancy

| 04 September 2015

Hulu is launching a subscription option that will give viewers a commercial-free experience, if they're willing to pay more.

An $11.99 per month level will provide ad-free programming, or subscribers can choose a $7.99 per month option with limited commercials. "Hulu will continue to show fewer commercials than scheduled television," the company said.

Current subscribers can go commercial-free for an additional $4 per month.

Over the last year Hulu has aggressively expanded its content line-up for its over-the-top (OTT) services. Most recently, it announced a multi-year agreement with EPIX that will bring premium and hit films from Lionsgate, MGM and Paramount to Hulu for the first time. Hulu also signed licensing deals with networks including AMC, FX and Turner, and acquired the exclusive subscription streaming rights to full libraries of hit broadcast and cable shows including Seinfeld, Empire, Fargo, South Park, CSI, Brooklyn Nine-Nine, Nashville, Deadliest Catch, The Last Ship and more.

Earlier this year, Hulu also became the only subscription video on-demand (VOD) service to offer the SHOWTIME premium service as an add-on directly to subscribers for an additional $8.99 per month.

"At Hulu, we pride ourselves on listening to our customers and giving them the best possible experience," said Mike Hopkins, CEO at Hulu. "Many of our customers have asked us for a commercial-free option, and so today we are excited to introduce just that. Providing more choice for consumers is fundamental to the Hulu experience, in addition to an array of choices in content and devices, our customers can now choose to watch with or without commercials."