Amazon Web Services buys Elemental


Michelle Clancy

| 04 September 2015

Amazon Web Services is acquiring Portland-based software company Elemental Technologies.

Elemental's software-defined video solutions for multiscreen content delivery will be combined with the AWS cloud platform to provide media and entertainment companies with a range of integrated Internet delivery options.

Elemental has more than 700 media franchise customers and powers various over-the-top (OTT) TV applications, like the BBC's iPlayer, CNNGo, ESPN ScoreCenter, HBO GO, MSNBC Shift, Sky Go and Sky Now. Additionally, Elemental is supporting 4K Ultra HD services, including those that were delivered by the BBC during the 2014 World Cup.

"Elemental shares Amazon's passion for invention and putting the customer first," said Andy Jassy, senior vice president of AWS. "Together, we'll collaborate on deeper technology integrations and new infrastructure offerings so that media and entertainment companies can evolve their hybrid and cloud models as they continue to innovate their services for viewers."

Founded in 2006 and headquartered in Portland, Oregon, Elemental will continue to operate its business under its existing brand, delivering the full range of solutions for pay-TV operators, content programmers, broadcasters, governments and enterprise customers. Elemental will also expand the integration of its offerings with AWS, and through close collaboration with AWS, develop new services that feature on-premises assets, hybrid architectures and cloud.

"The media and entertainment industry is at a unique inflection point, and as a part of Amazon, we will be in an even stronger position to help our customers delight their viewers globally," said Sam Blackman, co-founder and CEO of Elemental. "We're thrilled to have Amazon supporting our growth and ongoing commitment to our customers' success."

The terms of the acquisition were not disclosed.