IBC 2015: Xstream, XroadMedia cross paths to provide OTT personalisation
| 05 September 2015
Over-the-top platform provider Xstream and content discovery, recommendation and targeting services specialist XroadMedia have entered a strategic partnership agreement to deliver OTT personalisation.
The partners believe that their partnership will enable operators across the world to increase customers’ end-users’ satisfaction and reduce churn.
The deal will see Ncanto, XroadMedia’s cloud-based content discovery solution, work with the Xstream MediaMaker over the top and TV everywhere platform so that content owners and service providers can fully understand their customer’s habits. This will also enable them to deliver personalised and future-proof OTT solutions as well as effectively align their service offerings and monetisation strategies.
“Particularly in OTT, consumers are struggling with the flood of content made available to them on multiple devices”, explained XroadMedia Chief Executive Officer Adolf Proidl. “The partnership with our friends at Xstream will not only see Ncanto pre-integration into Xstream MediaMakerTM, but will also revolutionise the way content and service providers deliver their content to consumers. Personalisation has just become bigger and better.”
“We’re delighted to team up with XroadMedia” added Morten Soeger, Director of Global Alliances at Xstream. “The combination of Xstream MediaMaker and XroadMedia’s product suite allows us to offer an attractive discovery and recommendation solution to operators worldwide, allowing them to deliver personalised content to consumers and maximise revenue streams by customising state-of-the-art product offerings according to the preferences of individual end-users.”