BRB takes TVE's Clan success into Brand Licensing Europe
Juan Fernandez Gonzalez
| 05 September 2015
BRB Internacional is getting ready for Brand Licensing Europe, to be held in London on 13-15 October, where it will show its cartoon programmes that have seen success in Spain on TVE's Clan: The Hive, Invizimals, and Pac-Man and the Ghostly Adventures.
colmenaTargeting a pre-school audience, The Hive recounts the adventures of a friendly family of bees. It is a colourful series that connects with little kids and helps them to understand daily life in a simple and positive way. Its brand is backed up by a licensing plan that has international partners like Mookie, its Master Toy.
Invizimals continues its international expansion. As of this summer, it is available on Netflix USA, and its new season will be premiered on Clan this autumn. Meanwhile, the brand continues to increase followers among youngsters thanks to its 360º strategy, being the most-viewed action series on Clan in July.
Likewise, Pac-Man and the Ghostly Adventures is currently preparing its return to the small screen following the excellent results, in May, of the debut on Clan of its second season.
BRB Internacional manages full rights of the brand Invizimals for the Iberian peninsula and Greece as well as for the television series on a global level. It also manages the licences for The Hive and Pac-Man in Spain and Portugal.