Samsung, Televisa, Claro develop LATAM Ultra HD content
Juan Fernandez Gonzalez
| 08 September 2015
Samsung is partnering with Mexico's Televisa and Claro to develop 4K content for Latin America and increase penetration of Ultra HD technology across the region.
Josť Luis de la Vega, marketing director at Samsung, told CNET that the companies are already working together, although details of the projects have not been unveiled.
"Nowadays, Ultra HD penetration in Latin America is lower than 20%, but it's growing fast," said De la Vega. "And Samsung gathers over 40% of 4K screens sold in the region, which is why we're working with local companies to support UHD content distribution."
Although the Rio Olympics next summer was set as the launch event for Ultra HD technology, Samsung's executives foresee 2018, with the football World Cup, as the year in which Latin Americans will choose 4K TVs.
Continuing down its Ultra HD road, during IFA 2015 Samsung presented its first Blu-ray Ultra HD player as well as announcing an agreement with 20th Century Fox to launch 4K films, kicking off with Ridley Scott's Exodus.