SBS/Sanoma will roll out an OTT service in the Netherlands in October 2015, that will be available via the web, mobile apps, smart TVs and game consoles.

Content will include sports, drama series, news and entertainment – anytime and anywhere, via a single entertainment hub. Ericsson has been selected to deliver a managed this new OTT live and on-demand TV platform.

The multi-year deal will see Ericsson providing a complete end-to-end online video service, including content management and preparation, digital rights management and advertising insertion for multiple devices and platforms.

“The way our audiences watch content is changing dramatically and we want to ensure we remain ahead of the game and deliver our content in the most relevant and innovative ways,” said
David Vink, Chief Digital Officer of SBS Broadcasting Netherlands and the strategic business owner of the SBS/Sanoma video projects in the Netherlands.

“We want to be pioneers, by adapting existing technologies and adopting new ones, to deliver new business models quickly.”

“With the multitude of devices available to consumers today, content must be readily available, anywhere and at any time,” said Thorsten Sauer, Head of Broadcast and Media Services at Ericsson.

“Our managed service takes away the complexities and challenges of deploying internet-delivered catch-up and online TV services to every connected device, and lets broadcasters focus on the core of their businesses – quality content and engaged audiences. SBS/Sanoma’s plans are bold and forward-thinking, and we are proud to work with them to deliver their next generation of TV services.”

Ericsson has a long-standing relationship with SBS/Sanoma. Over the last few years, Ericsson has provided a range of managed broadcast and media services to SBS/Sanoma such as playout, live translation and captioning, as well as business continuity services.