RR Media re-ups global NFL broadcast distribution contract


Gabriel Miramar-Garcia

| 09 September 2015

Just in time for the return of New England Patriots quarterback Tom Brady to the field, RR Media and the NFL have renewed their contract for three more years.

The contract covers live and non-live delivery of American football content into Asia and Europe and, for the first time, an opportunity to deliver games into Latin America.

RR Media will be delivering the NFL pre-season, regular season and play-offs culminating in the Super Bowl, as well as a variety of magazine-style and highlights programming. This includes NFL RedZone, which RR Media will be responsible for delivering each week into Europe. RR Media will also manage NFL content and other media assets for later use in video highlights packages.

These games and programmes will be managed and delivered through service infrastructure built to support premium sports. RR Media's expanded smart global network will deliver live games and other content in high definition over satellite, fibre and the Internet. Between eight and 12 games per week will be delivered by RR Media during the regular season, with the capability to distribute up to nine games simultaneously to various pay-TV and broadcast players.

RR Media also handles all the regional localisation during the distribution of live NFL games.

"With RR Media, we are able to bring our game to NFL fans across Europe, Asia and beyond," said Jeff Lombardi, senior director for the international operations of the NFL. "We can charter new territories with RR Media as our trusted service provider. This will drive the growth potential of the NFL further in other areas of the world outside of the US."