Kaltura debuts OTT Now platform


Michelle Clancy

| 10 September 2015

Kaltura has launched OTT Now, which the company describes as a 'platform in a box'.

Drawing on Kaltura's over-the-top (OTT) TV platform, the offering adds modularity for customisation and integration by content owners, broadcasters and service providers. The service includes applications for mobile, Web and connected devices as well as live and video-on-demand (VOD) preparation; store and subscriber management; personalisation (including targeted ads and content recommendations); content syndication and a range of marketing tools.

"Consumer adoption of OTT video is in a rapid growth phase with global revenues expected to reach $30 billion by 2015," said Michael Goodman, director of digital media strategies at Strategy Analytics. "With OTT Now, Kaltura is positioning itself to help second tier video service providers, which comprise the majority of OTT video service providers, capture a share of this burgeoning marketplace."

The solution allows customers to deploy a variety of business models - subscriptions, transaction-based (including in-app purchasing), ad-funded and freemium.

"Although OTT services have become a must-have for content owners, broadcasters and service providers, we recognise that many of these businesses lack the resources, the know-how or the confidence to embark on this path," said Ron Yekutiel, co-founder, chairman and CEO at Kaltura.

He added: "For the first time, Kaltura OTT Now offers everything they need - in one place and from one vendor - to provide a compelling subscription, transaction and ad-based OTT service to any device, in super-quick time and at a fraction of the cost of traditional solutions."