IBC 2015: Ultra HD to account for three-fifths of global TV sales by 2020



| 10 September 2015

Ultra HD's success seems to be a given thing, according to Strategy Analytics research, which predicts that a fifth of households in leading markets will be using such services by 2020.

Driving the growth, says the report, will be falling prices, increased retailer support and strong customer satisfaction. Such dynamics, says Strategy Analytics, will likely propel 2015 global sales of Ultra HD TVs past 30 million units, and by 2020 this will reach 61% of annual TV sales. The analyst firm also predicts that more than 20% of households in leading markets will be using Ultra HD services from pay-TV or online video providers by 2020.

"Ultra HD is rapidly becoming a de facto standard in the large screen TV market," noted David Watkins, Strategy Analytics director, connected home devices. "As prices fall, tier one vendors like Samsung, LG and Sony are now looking to entice customers with enhanced Ultra HD TVs which add wider colour gamut and high dynamic range capabilities."

The report also showed that familiarity with Ultra HD continues to rise. It observed that in August 2015, nearly two thirds of 2,000 US consumers surveyed had heard of Ultra HD, and 30% claimed to have seen Ultra HD TV in a home, retail store or other location. Ratings of Ultra HD video quality remain extremely high, with 95% of people saying they were extremely or somewhat impressed.