Netflix sets sights on South Korea, Singapore, HK, Taiwan


Rebecca Hawkes

| 10 September 2015

Online streaming giant Netflix will expand to South Korea, Singapore, Hong Kong and Taiwan in early 2016, following its Asian launch in Japan earlier this month.

Once available in these latest four Asian countries, subscribers will be able to access Netflix' extensive library of streamed TV shows and films. Both HD and Ultra HD content will be offered for display on a wide array of connected devices.

"The combination of increasing Internet speeds and ubiquity of connected devices provides consumers with the anytime, anywhere ability to enjoy their favourite TV shows and movies on the Netflix service. These four markets well represent those trends," said Reed Hastings, CEO, Netflix.

Pricing and programming details will be available at a later date, the subscription video-on-demand (SVOD ) company whose titles elsewhere include House of Cards and Orange Is the New Black said in a statement.

Netflix, which plans to achieve its global roll-out by the end of 2016, marked its entry into the Asian market when it launched in Japan on 2 September. The company is also reported to have conducted launch talks in China with Wasu Media Holding.

If the discussions bear fruit for Netflix in China, the US SVOD giant will face competition from Alibaba's latest venture TBO, YouKu Tudou and Baidu's iQIYI among other existing online content providers.

Two new big SVOD players have emerged this year in Southeast Asia and India: Malaysia-based iFlix is bolstered by a US$30 million investment, and Hooq is operated by Singtel, Sony Pictures and Warner Bros.