IBC 2015: SES steams into online video



| 10 September 2015

The services division of leading satellite operator SES is taking advantage of IBC 2015 to launch the Lucid online video platform (OVP).

Lucid is claimed to comprise all the building blocks an operator will need to launch an online video offering, from setting up an Internet-TV channel to on-demand services; video processing (including content ingest, management, and encoding, transcoding, DRM integration and playout); monetisation services, with support of flexible business models (such as SVOD, TVOD); and applications with a user interface (for iOS, Android) and an HTML5 realisation for an IP Box.

It is designed to allow allows platform operators create an online video and multiscreen user experience to complement their video strategy. Also, broadcasters and content providers can easily and quickly set up an online video service as a supplement to DTH services to address new customer groups.

The OVP forms part of an integral part of SES Platform Services' Media Toolbox concept. The Media Toolbox is a modular all-in-one solution for the distribution of audiovisual content. From linear distribution to all forms of on-demand services, it is said to cover all technological aspects in a flexible and scalable way, reducing technical complexity for customers in order that they can concentrate on their core business.

"For many broadcasters, broadcasting linear TV programmes is just not enough anymore. People watch more and more online and mobile content. With ready-to-start workflows and 'out-of-the-box' features, Lucid OVP ensures fast time-to-market and enables our customers to reach viewers and customers anywhere and on any device," said Daniel Kiessling, senior manager solution management SES Platform Services. "We have been a leading provider of backend services, and now we can also deliver our customers everything for the front-end to create a great user experience."