Maxicaster teams with Wipro for OTT video


Rebecca Hawkes

| 11 September 2015

A new low-cost over-the-top (OTT) platform and cloud-based model for video content providers is set to launch after a tie-up between IT company Wipro and multiscreen TV developer Maxicaster.

The alliance is promoting the Maxicaster platform combined with Wipro's back-end services as all the technological know-how needed to launch and manage a next-generation TV and multiscreen service.

"Wipro sees the OTT video market maturing at a significant pace, with broadcasters, mobile operators and studios rolling out their services and firming up their media strategy. Wipro is investing heavily in building a next-gen cloud-based solution portfolio. These investments coupled with the Maxicaster partnership will help in positioning Wipro as one of the most innovative and competitive cloud-based media solution providers," said Malay Joshi, global head of media vertical, Wipro .

"This partnership not only gives us a powerful video OTT platform to serve traditional broadcasters at a significantly lower cost-to-serve model, but also, more significantly, a capability to give video content providers an easy to set up cloud based D2C model with enhanced digital experience," he added.