SPT, Nippon TV channel to launch in October


Rebecca Hawkes

| 11 September 2015

GEM, the joint venture entertainment channel from Sony Pictures Television (SPT) and Nippon TV, is set to launch across Asia on 1 October 2015.

Distribution agreements have already been reached with nowTV in Hong Kong; TrueVisions in Thailand; MyRepublic, Matrix TV, Nexmedia, Skynindo, and Transvision in Indonesia; and Cambodia's Phnom Penh Municipal Cable TV (PPCTV).

"As its name suggests, GEM is poised to be a glittering jewel within the genre, meeting the growing viewer demand for premium Asian content. Our partnership with leading content producer Nippon TV will ensure a steady pipeline of compelling primetime content featuring the hottest Japanese stars," said Hui Keng Ang, senior vice president and general manager, Sony Pictures Television Networks, Asia.

Yukiko Kimishima, divisional president of International Business Development, Nippon Television Network Corporation, added: "We are extremely delighted at the opportunity to launch GEM in partnership with SPT Networks to deliver Nippon TV's captivating fresh line-up of dramas and variety entertainment shows along with the finest programmes from the rest of Asia."

As well as first-run and exclusive dramas, comedies and variety entertainment from Japan, the new pay-TV channel will feature content from South Korea, China, Hong Kong and Taiwan.

Psychological thriller Death Note, starring Japan's Masataka Kubota, Kento Yamazaki and Mio Yuki, is set for launch in October, along with Angel Heart, starring Takaya Kamikawa – which will be available on GEM a week after its Japanese debut.

Other titles already lined up include season two of Hanasaki Mai Speaks Out, and Chinese romance series Lady & Liar, starring Hong Kong's Harwick Lau and China's Tiffany Tang.

The joint venture follows a similar tie-up between SPT and Dori Media Group for Baby TV and Vision 2 in Indonesia. GEM will join ONE, Animax, and GEM Vietnam among SPT's Asian entertainment channels, along with the pay-TV broadcaster's English channels AXN and Sony Channel.