Broadcast services company Vision247 has taken control of interactive TV application and services specialist Synapse TV.
S&T will now hold just a minor stake in its former subsidiary that uses connected DTT boxes to deliver IPTV channels to the UK’s Freeview base. Synapse also provides solutions for browser-based technologies such as HbbTV that are used in a growing number of markets worldwide.
Petra Oblak, Vision247 CEO said, “We took a lead in OTT delivery of linear content via Connected Freeview over three years ago, so we fully understand the unique opportunity this provides broadcasters to deliver their services via Freeview – the UK’s largest TV platform – at a fraction of the cost associated with traditional over-the-air (OTA) broadcasting. Knowing the class-leading technology, unwavering customer focus, supreme professionalism and unique expertise within Synapse, it was a natural move to bring the company under the Vision247 umbrella.”
Synapse will continue to operate as an independent business, led by Mike Alexander who becomes managing director of Synapse alongside a new role as commercial director at Vision247.
Synapse also now provides solutions for browser-based technologies such as HbbTV that are used in a growing number of markets worldwide.