IBC 2015: Accenture expands content monetisation options in video platform


Michelle Clancy

| 12 September 2015

Accenture has expanded its Accenture Video Solution (AVS) platform to include more monetisation features for broadcast, cable TV, digital media, and telecommunications service providers.

It also announced a deal with Ooyala to integrate the two companies’ platforms.

Featuring an open software development kit, the enhanced AVS offering reduces the amount of software code needed to build video services applications. The online video platform also extends the number of business models, such as subscription-based and ad-funded, that providers can support. Furthermore, by applying a new analytics module the offering delivers real-time insights to providers of viewer behaviours that enable more personalised services.

“In this market platforms are prevailing faster than products,” said Francesco Venturini, global managing director for the Accenture Media & Entertainment group. “Using the AVS platform’s expanding ecosystem, this new release enables service providers to access services more quickly and engage TV viewers better than ever.”

Meanwhile, the company announced that AVS now integrates Ooyala Pulse, the company’s advertising server and advertising management technology; Ooyala IQ, an analytics tool; and Ooyala Discovery, a technology that provides content recommendation capabilities.

“By expanding AVS features and collaborating with Ooyala, Accenture broadens the versatility, sharpens the intelligence, and creates a differentiated video platform,” added Venturini. “This Ooyala relationship enables video service providers to deliver more individualized, more simplified, and more economical TV viewing experiences.”