IBC 2015: Second screens becoming first for living rooms
| 12 September 2015
Research from security specialist Irdeto has revealed that laptops and smartphones are being used more often than set-top-boxes and smart TV s in the living room.
The findings are said to reinforce a growing consumer trend of multiscreen usage and second screen devices becoming first screens, with PCs or laptops being the most used devices in living rooms in the UK (39%), followed by smartphones (36%), STBs (35%), tablets (32%) and smart TVs (19%) respectively.
PCs or laptops and smartphones were the two most frequently owned devices and the data also showed that their sales showed no sign of slowing down. In the UK smartphones are the devices people are most likely to purchase in the next five years (27%), followed by PCs or laptops (23%), tablets (18%), smart TVs (17%) and game consoles (9%).
Not surprisingly given the author, the survey took a detailed look at security and food that it, along with user experience, was a key demand. Almost nine-tenths of those surveyed rated security of payment details stored on devices and the security of personal information as either very or fairly important. This was followed closely by user experience, with 82% identifying a good user experience from channel providers as important. 72% rated availability of channels as important, while only 53% consider the connected home a priority, rating the ability for devices to be connected with other appliances/ devices/ systems as important.
“The traditional living room viewing experience is clearly evolving and will continue to do so over the next five years, further increasing the importance of a secure and compelling multiscreen offering for operators and OTT players,” commented Richard Scott, Irdeto senior vice president, sales and marketing. “By harnessing the power of consumer insights, they will be able to tailor content and services to customers based on their changing viewing habits and device usage, and avoid losing customers in an increasingly competitive marketplace.”