IBC 2015: Cisco focuses on cloud-based video with Infinite, Virtual Digital Content Manager


Michelle Clancy

| 13 September 2015

Cisco has unveiled its Infinite suite of cloud-powered video solutions for service providers, broadcasters and media companies, along with the Virtual Digital Content Manager (vDCM).

Infinite Home offers video to any screen over two-way, managed cable and telco networks and Infinite Video, which delivers video to a variety of consumer electronics devices via unmanaged over-the-top (OTT) Internet connections. Using Cisco’s cloud and virtualisation technologies, Cisco Infinite can support a service launch within 90 days, the company said. Also, service enhancements can be made in minutes instead of months, by moving functionality from device to cloud.

Cisco added that Infinite customers will also gain access to a continuous delivery pipeline of new software features available for trial and deployment.

“Getting video services to market quickly and keeping them competitive is crucial to video operators in today’s Web-speed marketplace,” said Colin Dixon, digital media analyst and strategic consultant at nScreen Media. “Cisco's Infinite cloud and virtualisation solutions suite is exactly the type of technological approach capable of delivering against this need for speed. And that agility will have huge implications for operator competitive position.”

Yvette Kanouff, senior vice president and general manager for Service Provider Video Software and Solutions at Cisco, added, “The video businesses is changing and consolidating fast. Our customers tell us they need video infrastructure that delivers the most compelling customer experiences to multiple screens, across a dynamic mixture of networks and devices. The result is Cisco Infinite Solutions. No other company has the leadership in cloud and orchestration, the network expertise and the video product scope to deliver anything like this.”

Meanwhile, the vDCM is a new suite of software functions for the Cisco Virtualized Video Processing (V2P) platform, which, as its name suggests, enables video operators and media companies to virtualise video processing operations for main-screen, live TV.

The idea is to create a single, open platform that service providers and media companies can use to virtualise their entire video processing head-ends, help to accelerate time-to-revenue, enable rapid innovation, simplify costs and reduce day-to-day operations. Live, cloud DVR (cDVR) and on-demand video assets – targeted to main screen and a host of consumer entertainment (CE) devices – can be produced from a single V2P platform.

“Cisco’s vDCM offers a way to reduce reliance on network hardware to do what software can do faster,” said Lasse Wiik, CTO at Media Netwerk. “In today’s world of on-demand, anywhere TV, vDCM will help deliver more programs over less bandwidth to any screen, while maintaining premium video quality.”