French sport channel BeIn Sport hopes to reach the threshold of three million subscribers when the European football championship will start in 2016.

Talking to French newspaper Le Monde, Yousef Al-Obaidly, president of BeIn Sports France, said the channel currently has 2.5 million paying subscribers. At the end of 2014, the subscriber count van two million.

BeIn Sports France has been active for three years on the French market and is proving to be a formidable competitor to Canal+ by acquiring a large number of live sports rights including games from the French Ligue 1 competition as well as the Champions League.