Rok Mobile and SeaChange are launching an all-you-can-eat service for mobile in the US in the first quarter of 2016.

The service will feature thousands of Hollywood and international blockbuster movies and television series, as well as popular niche content from cult TV and movies, to anime, animation for young adults, extreme sports, and curated short-form content.

Rok Mobile is the first mobile provider to offer mobile and music in a single affordable plan. The video service will be an added value to Rok Mobile plans, which include unlimited talk, text, data and music.

SeaChange is providing the OTT platform and mobile video content for iOS and Android.

“There are many different mobile service providers out there as well as numerous options for streaming films and video, but with our service we can offer them together in one affordable service. This is a complete game-changer for both the telecom and entertainment industries,” said Jonathan Kendrick, chairman of Rok Mobile.

“SeaChange is the perfect partner to enable Rok Mobile to deliver reliable and scalable premium video content to the millions of mobile users that want to enjoy TV, movies and video entertainment across any connected device.”

“Phones and tablets have become the first video screen for millions of people and they’re not turning back,” said Jay Samit, CEO of SeaChange.

“Consumers are starved for all-you-can-eat movies and TV, and Rok Mobile is inviting everyone to the table.”

Although Rok Mobile is also active in the UK, the company has not announced a European launch for the service.