ICFLIX deal for Humax STB integration


Rebecca Hawkes

| 15 September 2015

Middle East online streaming service ICFLIX will be integrated into the Humax set-top box (STB) in the Gulf Cooperation Council (GCC) countries, following a deal between the two companies.

H1 Pers 2The new Humax over-the-top (OTT) STB includes a voucher to give users a month's unlimited access to films, TV series, documentaries and children's content on ICFLIX.

"The integration of the ICFLIX app on Humax's Android set-top boxes will make it easier for customers to watch premium content on their television sets, giving them access to award-winning Hollywood movies alongside Jazwood and Bollywood content," said Mohammed Amine Lalami, head of business development, ICFLIX.

KW Shin, GM, Humax Gulf FZE, added: "H1 is the first OTT set-top box in MENA region that brings together customised local content such as ICFLIX, and it would be the ultimate solution to overcome the need of multi decoders for different operators, as we work closely with all OTT operators and pay-TV operators to integrate their VOD services on Humax set-top boxes.

"In short the H1 is an amazing HD entertainment box that can fit easily in your pocket".