Tencent puts Star Wars films online
| 16 September 2015
Chinese video streaming giant Tencent has made the entire Star Wars catalogue available to subscribers online following a deal with the Walt Disney Company and 20th Century Fox.
The deal marks the first time the six films of the Star Wars franchise has been legitimately available to China's estimated 640 million Internet users.
The movies are available on demand at the film and video channels of v.qq.com, film.qq.com and via the Tencent Video app. During September existing subscribers can view the films ¥2.50, and then from October they will be available as part of Tencent's monthly subscription fee.
The films will also be available for ¥5 yuan per view for those who don't subscribe to the video-on-demand (VOD) service.
"Excitement for Star Wars is at an all-time high as we get ready for the global release of Star Wars: The Force Awakens," said Carol Choi, VP marketing, The Walt Disney Company China. "By working with Tencent we can extend the Star Wars franchise to Tencent's massive user base and go to the heart of digital lifestyles in China."
In addition to the films, various Star Wars content – such as shorts, behind-the-scenes features and out-takes – will be available at the Tencent portal. Merchandise will also be on offer.
"Through this collaboration with Disney and 20th Century Fox, we will elevate and tailor the Star Wars experience for fans via Tencent's strong understanding of the market and the viral network effect of the highly connected Tencent user base," said Sy Lau, senior executive VP,
Tencent and president of Tencent Online Media Group.
JJ Abrams Star Wars: The Force Awakens will have its theatrical release in December 2015.