Univision's La Banda wins big ratings for premiere


Gabriel Miramar-Garcia

| 16 September 2015

Univision Communications has announced that 4.2 million total viewers 2+ in the United States tuned in to all or part of the two-hour broadcast premiere of La Banda, the music-based reality competition show.

The programme, which stars Ricky Martin, was developed by UCI, Simon Cowell's SYCO Entertainment and Haim Saban's Saban Brands, and co-produced with FremantleMedia Latin America. La Banda aired on Sunday 13 September, and averaged 2.6 million total Viewers 2+, 1.2 million adults 18-49 and 522,000 young adults 18-34.

The premiere positioned Univision as the No 4 broadcast network in the time period, outperforming FOX in key demos. The telecast consistently increased its audience every half hour during its entire two-hour broadcast, with strong double-digit audience growth in the last half hour compared to the first half hour among total viewers 2+ (+28%), adults 18-49 (+32%) and young adults 18-34 (+47%).

La Banda also delivered the No 1 most socially engaged audience for a broadcast prime time programme and network, garnering more Tweets per unique than NBC's NFL Football, ABC's Miss America and CBS' Big Brother.