Prime Media launches content package with Netflix


Michelle Clancy

| 16 September 2015

Prime Entertainment Group has announced a third package deal for TV distribution: for 100 hours of content with Netflix.

The package includes big-topic documentaries related to Discovery, Science, History, Crime and Travel. Both companies focus their collaboration on the territories of France and the US.

In August, Prime announced a package of more than 140 hours for Asia with 108 MEDIA, including entertainment and celebrity content, fitness, music, travel and combat sports. And in early September, it also contracted for a US and Canada package deal of 75 episodes of cinema and celebrity content with the Platform Viddy Up, operated by the video-sharing company Keep Tree Inc.

"It's a true satisfaction to keep our business relationship growing with Netflix; they are very professional so you have to be technically very accurate in order to fulfill their expectations," said David Freydt, managing director of Prime. "So every new deal is like a compliment for us. We also really feel that this SVOD market is growing stronger, we have more and more big players coming to us knowing that they will find the quality and the quantity in all genres within our catalogue, which is important for them. And at the same time these actors start to pay really well now. It's of course another big motivation to keep being ahead on this market."

In June, Prime reached a similar deal with MBC.