Youku Tudou signs licensing deal with Paramount Pictures
| 16 September 2015
Expanding offerings for its subscription service, Chinese online video provider Youku Tudou has entered into a content licensing agreement with Paramount Pictures.
Youku Tudou's subscription service currently offers a selection of content from both domestic and non-Chinese studios. Under the terms of the deal with Paramount, the company will be able to offer an online video library containing over 4,000 movie titles that encompass domestic, foreign and original productions.
Youku Tudou will be able to offer more than a hundred top titles from Paramount Picture's film library to Youku Tudou such as Transformers, Shrek, Star Trek, Mission: Impossible and Forrest Gump. Select future Paramount releases will also be available on a transactional video-on-demand (TVOD) basis.
More licensed content as well as Youku Tudou Web-native content will be added on an on-going basis, continually enriching the value proposition of the subscription services, said the company. "The consumer-driven demand for premium online services in China is growing rapidly," commented Youku Tudou chairman and CEO Victor Koo. "With top branded content such as Paramount Picture's array of films, our commitment to enhancing our subscription services to create a premium experience and drive consumer-based revenue continues in earnest."